When the American Cleaning Institute (ACI) sought to reimagine the way it was communicating about the environmental progress of the cleaning products industry, we were tapped to support a flagship effort – the association’s biennial Sustainability Report.

We closely collaborated with ACI to design both print and online versions of the last three editions of the report (2013, 2015 and 2017). With each new rendition, our team has brought fresh concepts to the table. The design concepts center around bold pigment, stunning imagery and engaging illustrative elements that combine to showcase high-level data in a compelling and easy-to-read manner.

Our design work on behalf of ACI has garnered several awards over the years, including the APEX Awards for Publication Excellence (Electronic Media and One of A Kind Publication) and the Hermes Creative Awards (Publications: Annual Report and Publications: CSR).

ANA’s Masters of Marketing is the premier event for the marketing and advertising industry. The conference is attended by more than 2,500 senior marketing professionals each year. I was part of the production team from 2001 until 2018 and was a senior producer for the last ten years.

Over the years I worked with ANA to set the agenda; designed the CEO’s keynote presentation; consulted on the presentations of many Chief Marketing Officers of some of the most prominent US corporations and advertising agencies; developed the overall look and feel of each year’s conference; created the theme and speaker introductory PowerPoint graphics used throughout; oversaw all pre-production technical planning and onsite staging; coordinated with the more than 15 guest speakers on their presentations; scheduled all rehearsals including speaker coaching; and served as a liaison with several of the major conference sponsors on their dinner presentations.

CityMD, one of the fastest growing urgent care centers in the New York area, hired us to handle its local and national PR.

We quickly identified consumer health topics that are relevant in the news and also align with CityMD’s business goals, including the Zika virus and flu shots. Our creative team designed infographics that could be used to show the results of survey data that City MD collected.

New York Women in Communications (NYWICI) is an organization that works to empower women in the communications industry. The annual Matrix Awards honors women who have been extraordinary leaders throughout their careers.

Since 2015, I have worked with NYWICI as an executive producer of their live awards luncheon. In my role I work with NYWICI to set the agenda; design the overall look and feel of the awards luncheon; produce onsite signage; manage the creation of the theme and speaker introductory PowerPoint graphics used throughout; oversee all pre-production technical planning and onsite staging; schedule and run all rehearsals including speaker coaching; and serve as a liaison with NYWICI executives and conference sponsors.

DialAmerica is one of the oldest and largest, privately owned teleservices company in the United States.

In honor of DialAmerica’s 50th anniversary, we collaborated to re-design DialAmerica’s logo into a nautical image that represents innovation, expertise and leadership. We also created new sales materials to provide DialAmerica with an updated corporate identity,

Since the initial graphic re-design in 2007, we redesigned all of DialAmerica’s collateral materials and continued to be their ‘in-house’ design firm for over ten years. We also wrote and produced several recruiting videos that lived on the DialAmerica home page as well as their YouTube channel.

The Philadelphia Eagles came to us to help them announce to the world that they were adding wind turbines, solar panels and a cogen facility to Lincoln Financial Field, in an effort to cut down their reliance on the energy grid.

We had the idea of a press event on the field at Lincoln Financial to announce the “Greening” of the stadium. Our team produced the event, developed b-roll for the press and worked with the Eagles stadium team to design a presentation on the jumbotron for Jeff Lurie (Eagles Owner), Roger Goodell (Commissioner of NFL), Mayor Nutter (Philadelphia Mayor), Ron Jawaorski (Past Eagles QB and ESPN Analyst).

We worked with Amway Global, Amway’s North American division for more than 10 years on a variety of creative offerings, including two iterations of its interactive Visitor Center in Ada, Michigan.

For the most recent redesign, we spent over two years researching Amway’s history; interviewing stakeholders; and shooting video around the country at their different facilities. We then created an immersive experience where visitors to the headquarters can learn the story of Amway.

In the meeting production area, we partnered with Amway’s special events group to orchestrate multiple recognition events and conferences.

These included two consecutive four-day Executive Diamond Club and Diamond Club meetings in Maui, Hawaii; two Achievers recognition events, each honoring more than 6,000 people over a series of four-day events; and Amway Connections, a one-night meeting for 8,000 attendees at the Van Andel arena in downtown Grand Rapids, Michigan, in close proximity to the world headquarters of the corporation.

We served as the communications and design arm of The Physicians Foundation, a national non-profit organization that seeks to advance the work of practicing physicians and to improve the quality of healthcare for all Americans.

More specifically, we created a new logo, designed their annual report and wrote and designed a new brochure the Foundation. We also produced videos and presentations for the Foundation and designed a book on their behalf, “Poverty and the Myths of Healthcare Reform.”

To celebrate the launch of the company’s new LX line of scooters and Vespa’s 60th anniversary – we orchestrated a “Vesparade” of classic and new Vespa models through the streets of New York City.

We planned, organized and executed all aspects of both the Vesparade and an evening launch party including: extensive permitting; reaching out to the local scooter community to invite participants to ride in the parade; media outreach; venue negotiations; lighting, decor and catering; photography; and all day-of logistics.