ANA’s Masters of Marketing is the premier event for the marketing and advertising industry. The conference is attended by more than 2,500 senior marketing professionals each year. I was part of the production team from 2001 until 2018 and was a senior producer for the last ten years.
Over the years I worked with ANA to set the agenda; designed the CEO’s keynote presentation; consulted on the presentations of many Chief Marketing Officers of some of the most prominent US corporations and advertising agencies; developed the overall look and feel of each year’s conference; created the theme and speaker introductory PowerPoint graphics used throughout; oversaw all pre-production technical planning and onsite staging; coordinated with the more than 15 guest speakers on their presentations; scheduled all rehearsals including speaker coaching; and served as a liaison with several of the major conference sponsors on their dinner presentations.