To celebrate the launch of the company’s new LX line of scooters and Vespa’s 60th anniversary – we orchestrated a “Vesparade” of classic and new Vespa models through the streets of New York City.

We planned, organized and executed all aspects of both the Vesparade and an evening launch party including: extensive permitting; reaching out to the local scooter community to invite participants to ride in the parade; media outreach; venue negotiations; lighting, decor and catering; photography; and all day-of logistics.