We worked with Amway Global, Amway’s North American division for more than 10 years on a variety of creative offerings, including two iterations of its interactive Visitor Center in Ada, Michigan.

For the most recent redesign, we spent over two years researching Amway’s history; interviewing stakeholders; and shooting video around the country at their different facilities. We then created an immersive experience where visitors to the headquarters can learn the story of Amway.